Ad Ha'Etzem restaurant which was established in 1988 by the two brothers – Yoram and Ari Yarzin (who also own the leading restaurants Zozobra, Moses, Café Italia, Tony Vespa and the Shnitzerya), has just been remodeled for the first time since opened and has upgraded its menu.
The restaurant now presents a new look, new dishes and lunch specials. Ad Ha'Etzem continues to lead – in meat quality, inventiveness and concept.
Ad Ha'Etzem was the first restaurant to open in Herzlia Pituach, an area that inhibited mostly garages and factories. As part of the concept it was the first to present quality meat with an "abroad" atmosphere. It was also the first restaurant to put an emphasis on fine quality meat, done as ordered and accompanied by proper sauces. Furthermore, Ad Ha'Etzem was the first to serve to the Israeli dinner quality hamburgers, real authentic spear ribs and the classics - potato skins, onion loaf and chicken wings.